lifestyledesign for hp
strategy/product design
HP came to Lifestyle Design in search of a way to connect with their demographic, becoming more culturally relevant. After strategically identifying the target costumer, the design team focused on creating a product with purpose and a place to stay. In the age of all things digital, we are constantly searching for the physical.
Through our user research, we found a way to speak to our target audience by focusing on their needs and lifestyle.
Getting familiar with the product.
Sketch modeling and testing ergonomics in the user’s hands and size comparison to other products.
Detail ideation.
Magnetic cap, fabric-wrapped body, manual features + hand loop.
Analog feel, intuitive interface.
Print directly from your phone, or right after you take a photo.
Charge, mount, or add an SD card for picture storage.
A CMF that fits any lifestyle.
A place to live in your home.